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		<title>Google Comes One Step Closer To &#8220;Social Search&#8221;</title>
		<description><![CDATA[By Matthew Barker  Google has recently announced a major new change in the way it organises its search results, bringing us one step closer to the future of &#8220;social search&#8221;, where search results are heavily influenced by the behaviour and interactions of your friends and networks on social media tools and platforms. The social signals [...]]]></description>
		<link>http://www.hitriddle.com/travel-marketing-blog/google-comes-one-step-closer-to-social-search/</link>
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		<title>Academic Study Proves On-Site Quality Is Essential For Search</title>
		<description><![CDATA[By Matthew Barker Given the massive importance of search &#38; online marketing to business and the entire economy, it&#8217;s strange that changes and developments in the world&#8217;s biggest search engines don&#8217;t break out of industry news websites and into the mainstream press more often. But Google&#8217;s Panda Updates (more info on what these were and [...]]]></description>
		<link>http://www.hitriddle.com/travel-marketing-blog/academic-study-proves-on-site-quality-is-essential-for-search/</link>
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		<title>What Do Google+ Profiles For Businesses Mean For Travel?</title>
		<description><![CDATA[By Matthew Barker The much anticipated and entirely inevitable has happened: Google+ profiles are now available for businesses. I&#8217;ll give some instructions on how to set up your profile here, followed by some wider thoughts on the implications &#38; opportunities. Creating a Google+ Profile  Setting up the profie is a simple process, and is very [...]]]></description>
		<link>http://www.hitriddle.com/travel-marketing-blog/what-do-google-profiles-for-businesses-mean-for-travel/</link>
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		<title>Encouraging Words From Bing&#8217;s Search Team</title>
		<description><![CDATA[By Matthew Barker I was doing some light reading on Google&#8217;s Panda Update the other day and just before I dozed off in front of my screen (be very grateful:  we trawl the SEO websites so you don&#8217;t have to) I came across a quote from Duane Forrester, a senior manager and SEO expert at [...]]]></description>
		<link>http://www.hitriddle.com/travel-marketing-blog/encouraging-words-from-bings-search-team/</link>
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		<title>PPC Or SEO?</title>
		<description><![CDATA[By Matthew Barker First things first, we&#8217;ve got an interest to declare here: yesterday we won our Google Adwords Certification. That means we&#8217;re allowed to display a fancy new logo on our website: It also means we&#8217;ve officially proven our expertise and ability to help clients invest their valuable marketing dollars (or pounds/euros/pesos) in the [...]]]></description>
		<link>http://www.hitriddle.com/travel-marketing-blog/ppc-or-seo/</link>
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		<title>Creating And Using Effective Content For A Successful Travel Website</title>
		<description><![CDATA[By Matthew Barker Thinking about improving your content? Check out our new Travel Content Network. Every trade has its clichés and in the world of online marketing the phrase “Content Is King” gets bandied around so often it has almost lost its original meaning and has become a euphemism for the kind of mass-produced, churned-out content [...]]]></description>
		<link>http://www.hitriddle.com/travel-marketing-blog/creating-and-using-effective-content-for-a-successful-travel-website/</link>
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		<title>New Network Addresses “Urgent Need” For Quality Travel Content</title>
		<description><![CDATA[Travel businesses, websites and blogs seeking to improve their online presence have been given a boost to their Web marketing efforts with the launch of an online Travel Content Network, offering either free or highly affordable solutions to improve search engine rankings, visitor numbers and leads. Created by Hit Riddle, a Web marketing consultancy specialising [...]]]></description>
		<link>http://www.hitriddle.com/travel-marketing-blog/new-network-addresses-%e2%80%9curgent-need%e2%80%9d-for-quality-travel-content/</link>
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		<title>How Big Is Your Footprint? Two Additional Traffic Generation Strategies</title>
		<description><![CDATA[By Matthew Barker Your website acts as a magnet, attracting visits from people who are searching for your services. You can increase the strength of your magnet by making it larger or, increasing your online footprint, i.e. the amount of “space” that your website occupies on the Web. One of the easiest and most effective [...]]]></description>
		<link>http://www.hitriddle.com/travel-marketing-blog/how-big-is-your-footprint-two-additional-traffic-generation-strategies/</link>
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		<title>A Rant On “Link Building” Schemes</title>
		<description><![CDATA[By Matthew Barker The other day one of our clients forwarded me an email he’d received from an SEO scheme that made some pretty impressive promises: “The SEO Secret Weapon!” “Your Websites To The Top Of Google For Whatever Keywords You Want!” “Page 1 Rankings, Completely Automated By Our System!” And so on. Our client [...]]]></description>
		<link>http://www.hitriddle.com/travel-marketing-blog/a-rant-on-%e2%80%9clink-building%e2%80%9d-schemes/</link>
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		<title>Some *specific* uses of social media for travel marketing</title>
		<description><![CDATA[By Matthew Barker Last week I took part in a travel industry Question Time event, organized by the good people at Travel Mole. I was on the panel with various social media &#38; advertising pros who (as you might expect) were universally positive about &#8220;social media&#8221; as a marketing tool and seemed to buy in [...]]]></description>
		<link>http://www.hitriddle.com/travel-marketing-blog/some-specific-uses-of-social-media-for-travel-marketing/</link>
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